Digital Marketing for accounting firms.
Get more paying customers and increase revenue in your accounting practice.
You wouldn’t start working on a client’s books before having a well-thought-out strategy and that requires research. We apply the same process of focus into understanding how you run your accounting firm and how you are currently getting clients through a process of 1-hour discovery sessions.
Client Profile Brief
We develop a client profile brief by first answering the question who is your ideal client? We first talk to your current clients and understand the problems and pain points they are currently dealing with around the services that you provide. Then we would take that information and develop a marketing campaign around that data focused on a target audience.
We map out the customer’s journey in the buying process, to understand the steps prospects take to become your client. This is critical in providing the right information at the right time and through the right channels. From when the client first becomes aware of your service, we center our language around the problems and pain points and tie it around the services that you provide. We pre-qualify these potential prospects at every touchpoint saving you time by only booking appointments with prospects who are looking and ready to buy your services.
Business Development Account Manager
Dedicated business development manager assigned to your account in which they will source more than 1,000 leads and pre-qualify potential prospects, organize and set up reoccurring meetings to track and document progress, and answer important questions such as how many leads were reached out to? How many leads turn into paid customers? and any other issues that we may encounter we will work through, to ensure your close rate is in line with your growth and revenue goals.